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![Communication Culture Crosscultural communication in education and business Louise Sommer.](https://static.wixstatic.com/media/5e12e0_5a8d9a988ce24198ba6f43b55fd42343~mv2.png/v1/fill/w_1132,h_637,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5e12e0_5a8d9a988ce24198ba6f43b55fd42343~mv2.png)
Culture is not just an external set of traditions—it is embedded in the very way we communicate.
The way we tell stories, the metaphors we use, and the emotions we express are all shaped by the cultural frameworks we inherit. Linguistic relativity, a concept widely studied in cultural linguistics, suggests that the language we speak influences how we perceive the world (Whorf, 1956). In other words, communication does not just reflect culture—it actively constructs it. Let's explore what this means in the articles below.
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